A partnership to expand PBA’s network to support Asian American artists.

PBA is partnering with Filipino music industry leaders to reach out to the Filipino/a community to support PBA’s mission to help expand Asian American presence in the industry by uplifting aspiring Asian Americans in music. The committee will assist PBA with outreaching to the Filipino community about PBA’s programs and mentoring PBA Scholars.
Virman Coquia
Far East Movement, Director of Brand Partnerships/ A&R Transparent Arts
Virman Coquia is best known as one member of the multi platinum selling group Far East Movement. Prior to Far East Movement, Virman was working as an On-Air DJ for Power 106 radio station in Los Angeles for almost 10 years.


Raised in Long Beach California, Virman’s love for music started when he was 13 years old watching his older brother, Dj E-Man spin at family parties. Once E-Man joined Power 106 in the early nineties, Virman realized this is the career path he wants to take.


Far East Movement’s company, Transparent Arts (TA), moved into artist management. TA manages artists of various genres, including Korean rock group The Rose and Filipino superstars James Reid and Liza Soberano.
Marisa Pizarro
Founder, Cousin, MWA Music
Marisa Pizarro has worked her way from a college internship at The Source to being a Senior VP of A&R at Def Jam to starting a producer driver record label with 6 time Grammy winner, Mike Dean. In the process, she’s been named one of Billboard’s top female music executives, and developed some of the biggest artists of the 21st century.
Frankie Yaptinchay
Sr. Project Manager / Audience Dev. & Creative Partnerships @Amazon Music – Governor/Board – PNW @Recording Academy
Frankie Yaptinchay is a Sr. Project Manager for Audience Development & Creative Partnerships at Amazon Music. In this role Frankie leads strategic development for content and partner experiences focusing on the Asian and Asian American Pacific Islander market across: Music, Editorial, Podcasts, and Livestreams. Frankie is also a part of the Asians@Amazon Global Allyship board and a current Governor of the PNW Recording Academy /Grammy Chapter.
Emmanuel (DJ E-Man) Coquia
Vice President, Music Programming and Artist Relations for Meruelo Media/Power 106
The Meruelo Media includes Los Angeles radio stations Power 106, 93.5 KDAY and Cali 93.9. Also on the air on Power 106 every morning at 9am and on 93.5 KDAY Saturdays at 11am
James Reid
Actor, singer, song-writer and record producer.
James Reid is a true creative with a tireless passion for developing his artistry. James is the founder and president of Careless. Driven to discover and cultivate artists, he seeks to elevate the local music industry to an international level by providing Careless artists exposure through a global platform.


James has been on multiple film box office hits and award-winning television shows. He is one of the most sought-after artists, not only in the Philippines, but also internationally within the Filipino community. Fusing together elements of neo-soul and funk into pop and R&B tracks, the essence of James’ music is inspired by all things love and his current realities that surround him.


Philosophical and ever-curious, James is an environmentally conscious individual who is constantly striving to both seek and share knowledge of how to better take care of the world we live in.