With the Covid-19 Pandemic affecting the World at large, IDENTITY 2020 took on new meaning & life with a special 8 hour live stream to not only celebrate Asian American Pacific Islander Heritage Month but also to raise funds for much needed Covid-19 Relief Efforts. Talent like Jay Park & H1GHR Music, Vaness Wu, Raja Kumari, Agnez Mo, James Reid, and hosts like Andrew Yang, Kelly Hu, and Rei Ami donated their time to help us raise an impressive $102,000+ for The United Way Worldwide. The event also helped to shine light & provide words of inspiration for the recent Racism & Discrimination happening in the United States. Pacific Bridge Arts partnered with Amazon Music, XRM Media, Transparent Arts, and Gold House, and International Secret Agents to make it even BIGGER in scale. Streaming on Amazon Music’s Twitch & YouTube channel – the event was able to be seen by people all around the World giving IDENTITY a truly Global audience.